I began my career in textile design, co-founding a knitwear brand and leading cultural projects rooted in local craft. Over time, my curiosity pulled me toward digital experiences — branding, strategy, and storytelling.

Working mainly as a freelancer, I learned to balance creativity, business needs, and user insights, often going beyond briefs to design more holistic experiences.

Later, I earned an MA (Hons) in Sustainable Design at Kingston University, where I discovered Service Design —  or maybe just found the words for what I had been doing all along ✨

Today, I work as a Service/Product Designer at Admiral Pioneer, co-creating product propositions from greenfield ideas to market-ready launches, often bridging service and product design. I move comfortably between user research, strategic thinking, and hands-on making — whether improving an existing product or co-creating a new one.

What ties it all together? A belief in design as a powerful tool for care, creativity, and innovation.
‍
I'm looking for opportunities where I can keep shaping innovative experiences, ideally combining tech, and positive social impact.